Serving the Wrong Market
In some cases, geographical expansion can throw a wrench in years of experiential success. Take the case where a business owner came to us with an exceptionally successful brand with better than a fifteen-year track record of success. They were stymied by the fact that one branch could not seem to make money. While all of their branches were returning a healthy profit month over month, this one branch was posting significant losses every single month. Owners were confused, they transferred their top talent over, tried several promotions, and pretty much everything else they could think of. Nothing worked. By the time they reached out to us, they were beyond the point of frustration.