"Culture eats strategy for breakfast." Corporate cultures always emerge, whether by default or design. Design is best. Culture Architecture is the key. This course covers what culture controls, 3 types of company cultures, and what research tells us about successful cultures... and it provides you with an overview of 9 dimensions in creating a High "CHIP" Culture (CHIP = Collaboration, Happiness, Integrity, and Productivity). Whether you are building a business to keep or sell, or you have acquired an existing one, becoming an excellent Culture Architect is mandatory for success.